The public-facing, email, Press Release template needed to be updated. The organization moved from one email marketing platform to another and the new template had to reflect the new requirements.
Design a new Press Release email template using email best practices that could adapt to various content.
This opportunity allotted for a complete design overhaul and logo refresh.
The content of the email is provided and then is released to investors, Business Wire subscribers, and employees. The design had to match the tone of the content while being readable on various devices for viewers of all age groups.
The design reflected the current audience as I wanted to make usability and readability the main focus. Each Press Release does not contain the same content therefore the layout needed to be similar enough for subscribers to easily find the content they were used to each release, yet adapt to the ever-changing copy and imagery.
There were few design requirements, besides keeping with brand guidelines, readability, and possible delivery internally through Outlook. The final design options were then presented to the CEO for review and feedback.
Core project goals were achieved. There were more teaching moments in this project compared to previous projects as I needed to provide published resources to solidify design and HTML choices.
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