When I joined Masimo the project I was initially tasked with, is the complete redesign of the Masimo Healthcare Professional website. Utilizing best practices in programming and content including creating a content story for users.
Some issues were brought up during the initial start of the project while others were discovered during the website discovery phase.
We quickly realized that this project would need to split into two phases, with the first phase consisting of moving the US version of the website onto a Content Management System.
The second phase of this project was dedicated to the complete redesign of the HCP website as it would set the stage for the translated sites and future growth of products and technologies within Masimo.
Healthcare Professional website would be marketed and written for the Healthcare Professional. While the consumer products would be discussed separately on the Personal Health website.
During design and website organization research I looked to Masimo's competitor websites to see how they solved or possibly didn't solve large website navigation.
After much discussion, it was decided to organize the site based on Clinical Solutions, Products and Technologies thus allowing users and employees the ability to navigate directly to a specific page, no matter how one would use the site.
There were few requirements as the design, functionality, and imagery needed to be pushed during development. The recently approved Brand Guideline provided colors, logo, and voice, but all other web elements were open to being changed as needed.
While some of the core project goals were achieved, many were disregarded during development leaving the launched website feeling lackluster and incomplete with no immediate plans of implementation.
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